The Paper Florists Collective
kelly lemon photography masterclass


April 9-12, 2019 | Monroe WA

Where paper florists can connect, engage, and learn


A place to connect and engage with other people in the wedding industry, and learn…

We are offering this Masterclass because we believe that through education and networking we can elevate our art and our paper floral businesses to new heights. We want to connect you with well-known talents in the wedding industry — seasoned florists, veteran photographers, and high end wedding planners — so YOU can expand your paper floral business to new heights. We want to take your business dreams and goals and turn them into reality!


In This Masterclass



How to foster the development of a creative and thriving paper floral business.

You make beautiful products but let’s face it - if you aren’t an active entrepreneur, you can’t make a living off of your craft!


The tried and true methods to booking more wedding and first paper anniversary clients, and how to reach clients beyond your local area. 

No one talks about this, but we will! And we will share our secrets of how to attract your dream clients.


To build your business portfolio in a way that directly speaks to your dream client.

It’s a fact that clients and vendors want to see your work before they hire you. We will teach you how to create a portfolio with images that truly represent you as an artist and will blow your competitors away.


From wedding industry leaders and gain direct access to these talents within a intimate environment.

Exclusive access to top leading wedding photographers, florists, wedding planners…we are offering you the opportunity to pick their brains and connect with them IN PERSON!


This is a MUST attend if:

  • You’ve taken the plunge to make your crafting into more than a hobby and you’re ready to elevate your business to another level

  • You’re ready to book more wedding clients but you haven’t been able to gain much traction in the wedding industry on your own

  • You’ve had some success in the past, but you’re starting to realize that what used to work, now barely brings in a small trickle or brings in the wrong type of work

  • You want to connect and network with leading wedding industry talents and paper florist entrepreneurs

  • You want to walk away with friends and a Welcome Gift / swag bag of goodies that retails for $1,200 including:

    • Pink and Posey’s Starter Box filled with high quality crepe paper, art, and floral supplies;

    • Glass Compote plus Holly Chapple “egg” plus fresh florals to “play”;

    • Wire cutter and floral cutter;

    • The Paper Florist Collective Masterclass Manual;

    • Rolls of Italian Crepe Paper Plus Glue Gun and Glue Sticks;

    • Caroline Tran photography presets;

    • Ticket to a TPF special wine dinner;

    • Gifts from our Sponsors (see below for a list of our sponsors)

    • And MORE!


The Venue

Pine Creek Farms & Nursery

Monroe, WA


Located in Monroe, Washington, Pine Creek Farm & Nursery is a family-owned flower farm.

Being less than an hour away from Seattle, with rustic craftsman style buildings, picturesque gardens, and beautiful flowers all year long, it is the perfect place for paper florists and flower-lovers alike to gather, learn from each other, and connect.


Map to location of venue


Attendees are responsible for their own accommodations as the Masterclass Fee does not include the price of accommodations.

There are a number of reputable hotels in the small town of Monroe, Washington. Here are a list of hotels/inns within a 10 minute drive or 20 minute public bus ride, listed on Google:

Best Western Sky Valley Inn - 19233 State Route 2, Monroe, WA 98272, USA.

Evergreen Inn & Suites - 19103 US-2, Monroe, WA 98272, USA

*We have 10 rooms reserved for our group at a discount at Evergreen Inn & Suites. A room with a Standard King Size Bed is $98/night and a room with 2 Queen Size Beds is $108/night. Discount only available if booking rooms for 4 nights from April 8th to April 12th.

Fairground Inn - 18950 US-2, Monroe, WA 98272, USA

Monroe Motel - 20310 Old Owen Rd, Monroe, WA 98272, USA


Attendees are responsible for all travel arrangements to get to and from the Masterclass venue (including airfare, car rental, or other related expenses). If you are staying in one of the hotels/inns listed above, you can take Bus 271 via Hwy 2 to the location, then the venue is just a short walk in.


Keynote Speaker


Lia Griffith

Lia Griffith is an internationally renowned DIY designer, educator and author. Lia is a leader in the craft industry and has her own line of crepe papers, frosted tissue papers, paper flower kits, and craft tools with Fiskars. From her studio in Portland, OR, she teaches crafters at every level how to tap into their creative spirit at

Watch Quynh and Lia as they talk about Lia’s involvement at the Masterclass!


The Instructors

We have an amazing group of talented top wedding industry leaders instructing the Masterclass


Kate Alarcon

Kate Alarcón is a Seattle area paper artist. She specializes in unusual paper flora, from cacti to fungi to carnivorous plants. Kate teaches workshops in person and on line, and has created a series of tutorials for Design*sponge. Her book, Uncommon Paper Flowers, will be released in November 2019 by Chronicle. Find her most recent work on Instagram @cobralilyshop.



Margie Keates

Margie is the founder of The Lovely Ave. She making flowers for her own wedding in 2013. After two years of side projects and basically spending every available moment perfecting the craft-in 2015, The Lovely Ave opened its online doors. Three years later, we have a wonderful team that includes 10 interns, a right hand woman/assistant/super hero, and a fast and reliable paper cutter/future COO. The Lovely Ave wouldn't be where it is today without the help and hard work of these amazing ladies.

WATCH & LISTEN to Margie as she talks about her involvement in the Masterclass.

Caroline Tran

LA wedding and lifestyle photographer Caroline Tran began as a physics teacher, and after years of being creatively drained, she decided to make the switch to photography. Her work can be seen internationally in print and online, and is centered around passion and playfulness. She is a mother of 2 boys who is constantly working on the art of balance. She loves fitness, fashion, and food.

Alicia Schwede

Floral designer and blogger Alicia Schwede is the founder of the leading floral industry blog and magazine Flirty Fleurs. She regularly lectures on design and social media at workshops and events around the country. She is also the creative mind behind Seattle-area floral design studio Bella Fiori. Her work has been featured in 100 Layer Cake, Style Me Pretty, Better Homes & Gardens, and in her book Bella Bouquets.

Watch and Listen as we talk to Alicia about her participation in the Masterclass.

Kelly Lemon

Kelly Lemon is a PNW based one-armed wedding and boudoir photographer, adventure seeker and chocolate chip cookie connoisseur.  She is the photographer for the light-hearted couple that values real connection. Over the years her work has been published in Style Me Pretty, The Knot Magazine, 100 Layer Cake, Seattle Bride Magazine and more, but she considers her greatest accomplishment to be the lasting friendships and deep community built with her clientele - one that extends far beyond the wedding day.


Dina J Wheeler

Dina has been a Massage Therapist since 2000 and has been doing treatment work for over 10 years now.  She graduated from Ashmead Massage School in November of 1999. She specializes in Deep tissue and Pregnancy massage.  

Rebecca Grant

Rebecca, the owner of Seattle-based New Creations Weddings, has been planning envy-worthy weddings for over 15 years in Washington and Hawaii.  She was lucky enough to begin her career on the island of Oahu learning from one of the best in the biz. From there, she took her knowledge of all things weddings and Asian wedding customs back to Seattle where she launched New Creations Weddings in 2009.  Working with over 400 couples, she has worked her way up as a leader in the industry educating fellow vendors on Asian wedding customs, acting as a Chapter Director for Wedding Network USA, multiple TV appearances, and even launched her own wedding showcase last year.  Anyone close to Rebecca knows she has a warm, welcoming personality, that her animals are her children, and that she can easily be won over with hot cocoa and chocolate chip cookies.



The Masterclass Includes:

The Details


  • Four (4) breakfasts and lunches

  • Beverages

  • Snacks and refreshment


  • Welcome gift

  • Masterclass Printed Binder

  • Fresh flowers and paper floral supplies

  • Wire cutter and scissors

  • Compote holder


  • Floral and photography demonstrations and hands-on-instructions with instructors

  • Group sessions with each instructor

  • Panel discussions on various business topics

  • Private Facebook Group for all Masterclass guests to meet and stay connected


  • Professional headshot

  • Beautifully styled photos shoots featuring real and paper florals

  • Access to the Student Gallery for portfolio, website, social media use, including photos of your arrangements and the group installation




8:30 am - 9:00 am: Breakfast and Meet & Greet

9:00 am - 10:00 am: Keynote Speaker: Lia Griffith

10:00 am - 10:45 am: Margie Keates, “Defining brand identity and how to find your business style”

10:45 am - 11:00 am: Margie Keates, “Demo on PanPastels”

11:00 am - 11:30 am: Priscilla Park, “Paper Flower Field Guide and Deconstruction”

11:30 am - 1:30 pm: Working Lunch: Panel Discussion: How the Paper Flower Industry has changed since we all have started/ Growing your Paper Flower Business in the Wedding Industry

1:30 pm - 1:50 pm: Break and Vendor Demo

1:50 pm - 3:15 pm: Jessie Chui, “Single-Flower Dahlia using PanPastels”

3:15 pm - 5:00 pm: Kelly Lemon and Caroline Tran, “How to set your own home photography studio with different backgrounds/studio lighting”


8:00 am - 8:45 am: Grab and Go Breakfast & Pine Creek Farms and Nursery Tour

8:45 am - 10:00 am: Kate Alarcon, “How to make an Anthurium”

10:00 am - 10:15 am: Break and Vendor Demo

10: 15 am  - 12:00 pm: Alicia Schwede, “Learning the mechanics on arranging a floral centerpiece”

12:00 pm - 1:30 pm: Lunch

1:30 pm - 4:30 pm: Alicia Schwede, Jessie Chui and Quynh Nguyen, “Wall installation”


8:00 am - 8:30: Breakfast

8:30am - 9:15 am: Rebecca Grant, “Working with Wedding Vendors”

9:15 am - 11:00 am: Work on the wall installation

11:00 am - 1:00 pm: Brown Bag Lunch

1:00 pm - 2:15 pm: Caroline Tran, “Adobe Lightroom Editing and Studio Photography”

2:15 pm - 2:45 pm: Break and Vendor Demo

2:45 pm - 5:15 pm: “Speed Mentorships Round”


8:00 am  - 8:30 am: Breakfast

8:30 am - 9:30 am: Rebecca Grant, Alicia Schwede, Caroline Tran, Kelly Lemon, “The Ins and Outs of putting together a Styled Shoot”

9:30 am – 10:30 am: Jessie Chui and Priscilla Park, “Wearing an entrepreneur hat”

10:30 am -10:45 am: Break and Vendor Demo

10:45 am - 12:00 pm: Kelly Lemon and Quynh Nguyen, “How to make your branding work for you” and “Take Away from this Masterclass”

12:00 pm – 1:00 pm: Lunch

1:00 pm - 1:30 am: Dina Wheeler, “How to take care of your hand”

1:30 pm – 4:00 pm: Caroline Tran, Kelly Lemon and Dina Wheeler, “Happy Hour Time”

4:00 pm - 5:00 pm: Group shots

5:00 pm: Dinner

*Disclaimer: The Itinerary/Schedule may be subject to changes.


Reserve Your Seats


Masterclass Full Price

Pay $3,000 USD (plus applicable taxes) in one payment. Registration ends April 1, 2019.



Masterclass Payment Plan

Make 2 payments of $1,500 USD per month (plus applicable taxes) with one payment to be made between February 2019 and March 31, 2019, and the second payment to be made between April 1 and April 5, 2019. Registration ends March 31, 2019.


*It is your responsibility to thoroughly read our Terms & Conditions before registering for the Masterclass. Read our Terms & Conditions.


Photography by Kelly Lemon Photography


Want to know more?


Frequently Asked Questions

  1. Where can I find accommodations close to the venue?

    There are a few listed above including, Best Western, Evergreen Inn & Suite, Fairground Inn, and Monroe Motel. They are all located along Hwy 2.

  2. What modes of transportation to the venue are available?

    If you stay in the City of Monroe, Washington, you can just take Bus 271 on Hwy 2 to get to the venue, then it’s a short walk from the bus stop to the nursery/farm.

  3. What is the itinerary for the Masterclass?

    We will be posting the exact details of the itinerary in the upcoming weeks. All of the days run from 9 am to 5 pm, with a complimentary breakfast and lunch & networking session to start.

  4. What should we bring to this Masterclass?

    You will be receiving a large swag bag with all of the supplies you need for the workshops. You will want to bring the camera you use to shoot your paper flowers (this could be your phone and/or your DSLR or point-and-shoot camera) for the photography sessions, as well as any paper flowers (eg. single stems, bouquets, arrangements) you’d like to incorporate into the installation/portfolio shoot.

  5. How do I get updates about this Masterclass?

    First, be sure to sign up for our mailing list to receive up-to-date news regarding our Masterclass, events, and courses.

    Second, once you’ve registered for our Masterclass, you’ll have access to our The Paper Florist Masterclass Facebook Group. The Facebook Group will have all the information you need regarding the event, and will provide an opportunity to engage directly with other Attendees. You can use the Facebook Group to connect with other attendees to organize accommodations, transportation etc.

  6. I’m not interested in getting into the wedding industry. Is there anything that I’ll learn from the class that will be of use to me?

    Absolutely! Here at The Paper Florists Collective, we believe in actionable learning. While we framed this Masterclass to work within the wedding industry, we are going to cover themes like branding, paper floral design, the mechanics of small and large-scale designs, turning your studio to a shop, and business expansion, all of which are transferable to your own creative business.

  7. Can I deduct the Masterclass Fee as a business expense?

    Yes! This is considered an educational courses and/or professional development and is a deductible expense from any income derived from your business. You can also deduct your air travel, accommodations, meals etc. any expense related to you being at the Masterclass.